Background
Accomplished Graphic Designer
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Graphics for an Award-Winning Commercial Aired During the Super Bowl
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Designs for 300+ Nationwide Billboards
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Logo & E-Commerce Website for America's First African American Fashion Icon, Pat Cleveland
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Event Signage for the 2022 Philly Auto Show in Partnership with Custom Motorsports Collective
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Successfully Presented Press Kit to Artistic Planners at AREA15, Resulting in New Business Opportunities
10 Years Work Experience
March 2020 - Present
September 2016 - March 2020 (COVID)
June 2013 - September 2016
April - June 2013
January - April 2013
September 2008 - January 2013
Design by Dutchess
Kintnersville, PA (Remote)
Remote Freelance Graphic Designer
Create websites and logos for clients across a large spectrum of industries. 72hr Wix websites. 42hr logo designs. Five-star Google, Wix, Facebook and Thumbtack reviews. Strategize and optimize print & social advertising campaigns.
Coffee Bean Direct, LLC & Tattle Tea Co
Frenchtown, NJ
Graphic Designer
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Paired UX web design strategy with customer-driven insights, such as Google Analytics, to guide user interface solutions for an e-commerce roasterie
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Added emotion to the Coffee Bean Direct brand, with the tagline “Happiness is Brewing”. Designed unique packaging for reserve and value collections.
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Rebranded the tea line, Tattle Tea. Redesigned the logo and packaging as well as came up with the tagline “Happiness is Steeping”.
Pond Lehocky Stern Giordano, LLP
Philadelphia, PA
Graphic Designer
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Anchor point for all creative services at a national Workers’ Compensation and Social Security Disability law firm. I designed a clear visual identity across multimedia platforms, parallel to the company’s brand guidelines.
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Implemented campaign concepts and created three national commercials and over national 300 billboards. The Torn Apart campaign commercials aired locally during Super Bowl 2016 and won multiple ADDY® Awards (American Advertising Awards) in 2015.
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Worked with over 20 publications and 15 printers on deadline. Created all event and printed marketing colateral.
Thomas Jefferson University Hospitals
Philadelphia, PA
Presentation Consultant
D4 Creative Group
Philadelphia, PA
Graphic Designer
Major: Advertising with a concentration in Art Direction & Graphic Design
My Claim to Fame
National Award Winning Commercial Aired during Super Bowl
I created the graphics for the National Award-Winning "Torn Apart" Campaign aired during the Super Bowl in 2016. This campaign was broadcasted on A&E, Bravo, fyi, MSNBC, History, and TV Land. It reflects how Pond Lehocky assists individuals injured at work to rebuild their lives.
