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CREATIVE STRATEGY. DESIGN THAT PERFORMS.
ABOUT DESIGN BY DUTCHESS
I’m Sophie Mesters, a multidisciplinary designer with 13+ years of experience creating brands, websites, packaging, advertising and digital experiences for businesses across a wide range of industries.
My background spans agency, in-house and independent creative work, giving me the experience to see both the big picture and the details that bring it to life.
EXPERIENCE THAT DELIVERS
Results. Relationships. Real Experience.
13+
YEARS OF EXPERIENCE
300+
BUSINESSES
300+
BILLBOARDS DESIGNED
1
SUPER BOWL COMMERCIAL
120+
FIVE STAR REVIEWS
MY STORY
Designer. Art Director.
Creative Problem Solver.
My career has taken me through agency, in-house and independent creative roles, working on everything from national advertising campaigns to packaging, websites and complete brand identities.
Before taking Design by Dutchess full-time, I worked with Coffee Bean Direct, D4 Creative and Pond Lehocky. That experience gave me the opportunity to work across e-commerce, advertising and large-scale legal marketing—including hundreds of billboards and creative for a Super Bowl commercial.
In 2020, I moved into independent creative work full-time. Since then, I’ve worked with hundreds of businesses across industries including construction, health and wellness, professional services, e-commerce, food and beverage, legal and more.
Today, I work directly with businesses on individual projects and ongoing creative partnerships while remaining open to select remote, part-time and ongoing creative opportunities where I can contribute as part of a larger team.
WHAT I DO
More Than Design.
A Creative Partner For Your Business.
I help businesses turn ideas into cohesive creative that works in the real world. That might mean building a brand from the ground up, redesigning a website, developing packaging, creating an advertising campaign—or figuring out how all of those pieces should work together.
BRAND IDENTITY & LOGO DESIGN
Strategic visual identities designed to make businesses recognizable, memorable and consistent.
GRAPHIC & PRINT DESIGN
Marketing collateral, signage, brochures, environmental graphics and other creative built for the physical world.
ADVERTISING & CAMPAIGN CREATIVE
Billboards, digital advertising, television, print and integrated campaigns designed to get noticed.
WEB DESIGN
Responsive, user-focused websites that bring the brand to life and make it easy for customers to take action.
PACKAGING & PRODUCT DESIGN
Packaging that stands out, communicates clearly and works within the realities of the product and industry.
SEO & DIGITAL STRATEGY
On-page SEO, analytics and digital foundations that help businesses get more from the creative they're investing in.
MY PROCESS
Strategic. Collaborative. Intentional.
1
DISCOVER
We start with your business, audience, goals and what you’re trying to accomplish.
2
STRATEGIZE
I determine what needs to happen, what matters most and how the different pieces should work together.
3
DESIGN
Ideas become something tangible—from branding and websites to packaging, print and campaigns.
4
REFINE
We review the work together and make thoughtful adjustments until everything feels right.
5
LAUNCH
The finished work goes out into the world polished, cohesive and ready to represent your business.
EXPERIENCE
A Background That Brings Real-World Experience To Every Project.
DESIGN BY DUTCHESS
Founder / Senior Graphic Designer
2020 – Present
Founded and grew a full-service creative studio serving 300+ businesses across branding, web design, packaging, advertising and creative direction.
GLASS MEADOWS
Consultant
2023 – 2026
ed creative across brand strategy, product naming, brand identities, regulatory-compliant packaging, web, digital, print and marketing. Partnered directly with leadership on creative direction, product launches and ongoing brand development.
COFFEE BEAN DIRECT
Graphic Designer
2016 – 2020
Led creative across e-commerce, packaging, advertising, email and print, including a website redesign informed by customer insights and Google Analytics.
POND LEHOCKY
Graphic Designer
2013 - 2016
Created integrated advertising across television, print, outdoor, digital and social—including 300+ billboard campaigns and three television commercials. Contributed to the ADDY Award-winning “Torn Apart” campaign, which aired during Super Bowl broadcasts.
THOMAS JEFFERSON UNIVERSITY AND HOSPITALS
Presentation Consultant
April – June 2013
Collaborated with Marketing Communications to create an animated presentation and visual story for an annual leadership conference attended by 500+ hospital administrators.
D4 CREATIVE
Graphic Designer
Jan - Apr 2013
Created digital and traditional work for agency clients across web design, photography and marketing, including healthcare organizations and major brands such as Xfinity and Comcast.
KIND WORDS.
What Clients Are Saying
⭐⭐⭐⭐⭐
Sophie was great! She did a fabulous job building my site from scratch and responding to my questions in a very timely manner. She was patient through revisions and always willing to make the updates I requested.”
NORA
ULTRA TREK
Sophie was just excellent in every way, and I am beyond pleased with her work. Her mastery of the Wix platform brought my website to life, even better than I could have imagined!”
KATHLEEN
SHO-TEK
Sophie was fast, professional and highly responsive, with great attention to detail and creativity. Each site is cohesive, strategic and visually impactful, bringing our brands to life in a unique and forward-thinking way.”
MICHELLE M.
GLASS MEADOWS
