Only trust emails from designbydutchess@gmail.com—others are fraudulent.
WHY IT MATTERS
Good advertising has a job to do.
It has to catch attention, communicate an idea and make an impression — often in just a few seconds.
I combine strong creative direction, clear messaging and thoughtful design to build advertising that works across different formats while keeping the campaign recognizable wherever your audience sees it.
One message. Every place it needs to be.
ADVERTISING SERVICES
Campaign creative built to be seen.
OUT-OF-HOME ADVERTISING
Billboards, transit advertising, bus shelters and other large-format creative designed to communicate at a glance.
BROADCAST + COMMERCIAL CREATIVE
Visual creative and graphics developed for television and commercial campaigns, including work produced for a Super Bowl broadcast.
PRINT ADVERTISING
Newspaper, magazine and publication ads that balance strong messaging with effective visual hierarchy.
CAMPAIGN CREATIVE
Cohesive visual concepts that can scale across print, digital, outdoor and other advertising placements.
DIGITAL ADVERTISING
Display ads, social advertising and digital campaign graphics designed to extend your campaign across screens.
ADAPTATIONS + PRODUCTION
Campaign resizing, versioning and production-ready artwork for the many formats and specifications a campaign requires.
Need brochures, business cards, or everyday marketing materials? Explore my Graphic Design Services.
FEATURED ADVERTISING
Advertising Campaign Design for Pond Lehocky
Integrated advertising across outdoor, print and broadcast.
For Pond Lehocky, I created advertising across a wide range of formats, from billboards and transit placements to newspaper campaigns and broadcast graphics.
The work required taking campaign concepts and translating them across dramatically different sizes and environments while maintaining a clear, recognizable visual identity.
Award-Winning Commercial Graphics | 2016 Super Bowl Broadcast
I created graphics for Pond Lehocky's award-winning "Torn Apart" advertising campaign, which aired during the 2016 Super Bowl broadcast period.
The campaign was featured across television networks including A&E, Bravo, FYI, MSNBC, History, and TV Land, demonstrating how a consistent visual message can translate across multiple advertising placements.
MY PROCESS
Strategic. Collaborative. Intentional.
1
DISCOVER
We start with what you need, who it’s for and what the design needs to accomplish.
2
STRATEGIZE
I determine the best visual direction, format and hierarchy for the information you need to communicate.
3
DESIGN
I develop the concept and turn your content into polished, professional creative.
4
REFINE
We review the work together and make thoughtful adjustments until everything feels right.
5
DELIVER
You receive polished final files prepared for print, digital or wherever the design needs to go.
PROFESSIONAL ENDORSMENT
"Sophie has top notch graphic design skills and has a creative, innovative approach to her work."
— Kelsey Montague
Senior Marketing Director
Pond Lehocky
