Your clients trust you with something personal.
Your brand needs to earn that trust.
Whether you're running a studio, spa, wellness practice, fitness business or beauty brand, people are often deciding whether to book before they ever walk through your door.
An outdated website, inconsistent branding or confusing booking experience can make an incredible business feel less established than it actually is.
I fix that.
Make the experience feel right before they ever walk in.
WELLNESS + BEAUTY DESIGN SERVICES
Everything Your Brand Needs to Look Established
Websites Design
Custom websites designed around your services, clients and booking journey—with responsive experiences that make it easy to understand what you offer and take the next step.
Brand Identity
Logos, color palettes, typography and visual systems that create a recognizable, polished brand across every client touchpoint.
Booking + Client Experience
Thoughtful service pages, booking flows, forms, memberships and digital touchpoints that make becoming—and staying—a client easier.
Print & Collateral
Menus, service guides, signage, business cards, promotional materials and branded pieces that carry the experience beyond the screen.
DESIGNED FOR SERVICE-BASED WELLNESS BRANDS
Beautiful Is Only Part of the Job.
A wellness website still has work to do.
It needs to explain your services clearly, build trust quickly, work beautifully on mobile and make it easy for someone to book, call or contact you.
I design the brand and the experience together—so everything feels intentional from the first Google search to the first appointment.
One brand. Every touchpoint. A client experience that feels connected.
WELLNESS DESIGN EXPERIENCE
This Is What Trust Looks Like.
I've worked across wellness, fitness, recovery and beauty—creating brands and websites that feel distinct to the business rather than pulled from the same wellness template.
Wellness Website Design
Custom websites designed around the actual client journey—from discovering your business and understanding your services to booking an appointment.
WELLNESS BRAND IDENTITY
Your Brand Should Feel Like You.
Wellness doesn't have one aesthetic. Your brand can be calm, clinical, energetic, luxurious, bold or somewhere in between.
I build visual identities around the experience you provide—not around what a wellness business is “supposed” to look like.
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"Sophie from Design by Dutchess created five stunning, high-performing websites that perfectly represent our brands and set us apart. She was fast, professional, and highly responsive, with great attention to detail and creativity. Each site is cohesive, strategic, and visually impactful, bringing our brands to life in a unique and forward-thinking way. I highly recommend her for web design, graphic design, and branding!"
- Michelle
Sales and Marketing Director
Glass Meadows, Inc
ONE CREATIVE PARTNER
One Creative Partner for the Whole Experience.
You shouldn't need one person for your logo, another for your website and someone else trying to make your print materials match.
I bring branding, web design, graphic design and creative direction together so your business feels intentional wherever clients encounter it.
Whether you're opening something new, refreshing an established business or simply tired of a brand that no longer reflects your work, we can start with what you need now and build from there.
