ADVERTISING

Creative that gets attention.

From billboards and print campaigns to digital advertising and broadcast, I create advertising that communicates quickly, looks sharp and gives people a reason to pay attention.

START PROJECT

VIEW MY WORK

WHY IT MATTERS

Good advertising has a job to do.

It has to catch attention, communicate an idea and make an impression — often in just a few seconds.

I combine strong creative direction, clear messaging and thoughtful design to build advertising that works across different formats while keeping the campaign recognizable wherever your audience sees it.

One message. Every place it needs to be.

ADVERTISING SERVICES

Campaign creative built to be seen.

OUT-OF-HOME ADVERTISING

Billboards, transit advertising, bus shelters and other large-format creative designed to communicate at a glance.

BROADCAST + COMMERCIAL CREATIVE

Visual creative and graphics developed for television and commercial campaigns, including work produced for a Super Bowl broadcast.

PRINT ADVERTISING

Newspaper, magazine and publication ads that balance strong messaging with effective visual hierarchy.

CAMPAIGN CREATIVE

Cohesive visual concepts that can scale across print, digital, outdoor and other advertising placements.

DIGITAL ADVERTISING

Display ads, social advertising and digital campaign graphics designed to extend your campaign across screens.

ADAPTATIONS + PRODUCTION

Campaign resizing, versioning and production-ready artwork for the many formats and specifications a campaign requires.

FEATURED ADVERTISING

Pond Lehocky

Integrated advertising across outdoor, print and broadcast.

For Pond Lehocky, I created advertising across a wide range of formats, from billboards and transit placements to newspaper campaigns and broadcast graphics.

The work required taking campaign concepts and translating them across dramatically different sizes and environments while maintaining a clear, recognizable visual identity.

National Award Winning Commercial Aired during Super Bowl

I created the graphics for the National Award-Winning "Torn Apart" Campaign aired during the Super Bowl in 2016. This campaign was broadcasted on A&E, Bravo, fyi, MSNBC, History, and TV Land. It reflects how Pond Lehocky assists individuals injured at work to rebuild their lives.

MY PROCESS

Strategic. Collaborative. Intentional.

1

DISCOVER

We start with what you need, who it’s for and what the design needs to accomplish.

2

STRATEGIZE

I determine the best visual direction, format and hierarchy for the information you need to communicate.

3

DESIGN

I develop the concept and turn your content into polished, professional creative.

4

REFINE

We review the work together and make thoughtful adjustments until everything feels right.

5

DELIVER

You receive polished final files prepared for print, digital or wherever the design needs to go.

CLIENT EXPERIENCE

Creative you can feel confident putting out into the world.

“Sophie is able to translate concepts into graphics beautifully. She is super responsive and detail-oriented. You can rely on her expertise to bring it all together.”

— Victoria
★★★★★

READY TO CREATE SOMETHING THAT STANDS OUT?

Let’s bring your ideas to life.

Whether you need one polished piece or ongoing creative support, I’ll help you create professional graphics that look like your business, communicate clearly and are ready to be put to work.